business philosophy
About Us
Happy Farmer upholds the principles of freshness, efficiency and health. Relying on direct mainland farm supply and customised processing, we provide affordably priced, competitive wholesale vegetables for catering businesses of all sizes. With extensive experience in vegetable wholesale and processing, we adopt a zero-middleman direct delivery model to supply restaurants straight from farms. Orders submitted before 2 p.m. arrive at your premises in the early hours the next day. We customise cutting sizes to suit restaurant needs and ensure standardised produce, cutting labour expenses, lowering wastage from the source, slashing costs and lifting operational efficiency. This lets restaurant owners concentrate fully on refining their signature menu items.
brand introduction
Brand Introduction
Happy Farmer is a vegetable processing and delivery brand under Wing Wo. Having years of experience in agricultural infrastructure development and operation in Guangdong, our group boasts solid capabilities across South China, with sales networks covering South China, Hong Kong and Macau. We have built an integrated industrial cluster centred on crop cultivation, processing, cold chain management, logistics and distribution. Our Hong Kong branch was established in 2015 to expand market reach. Aside from one-stop wholesale vegetable services including production, processing and delivery, we also run multiple official brand stores on major e-commerce platforms.
It is anadvanced agriculturalenterprise that has long delivered stable, high-quality vegetable supplies for Hong Kong.
